ABAGA VELLI

ABAGA VELLI, founded by Diallo ‘NEHIMIAH’ Hasmat-Ali & Reyaz Hasmat-Ali, is a brand

that brazenly wears it unique sensibilities as adornments rather than scars, aptly situated

in the new vanguard of making the unconventional relateable within culture & fashion.

Launched in 2019, ABAGA VELLI instills the lived experiences and community oriented

mindset of founder Diallo ‘Nehimiah’ Hasmat-Ali. Taking its name from an

acronym meaning “Art Brings Access, Grants Ascendance” alongside the votic word for

brotherhood, “velli”, the London-based brand marries contemporary diasporan fashion

with the acclaimed heritage of fine British tailoring.

ABAGA VELLI’s initial signature shapes and creative approach were spearheaded by,

it’s inagural creative director/self-taught designer, Adémidé Udoma (2020 – 2023). In

2024, ABAGA VELLI enters a matured creative direction under the helm of Nehimiah &

refreshing design approach with Mohsin Ali.

The label augments its laboriously researched collections by using luxury fabrics such as

Japanese raw denim, Italian leather, and technical fabrics to create sleek and adaptable

staples for everyday wear. Infusing high-quality craftsmanship with rich storytelling,

ABAGA VELLI offers a unique, succinct vision of menswear elegance.

Part of ABAGA’s core principals is supporting and working with artists and creatives

from underrepresented communities.

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